About Digital Niche Agency

Digital Niche Agency is the MedSpa marketing business at digitalniche.us. We help aesthetic and body-contouring practices build a clearer path from paid advertising to attended appointments through a defined, attendance-based service model. We are distinct from other businesses that may use similar names; this page identifies our brand, founder, operating focus, and contact details.

Founder: Arty Perlov

Digital Niche Agency was founded by Arty Perlov, a former MedSpa owner from 2016 to 2021. That operating perspective informs how the team approaches marketing: an ad, a lead, a booked appointment, a deposit, and an attended visit are not the same thing. A clinic needs an accountable process connecting those stages, plus the ability to review what was actually delivered.

Arty also founded DNA Distribution, Digital Niche Agency’s sister company. DNA Distribution is the exclusive North American distributor of the Cryoskin Revolution and an authorized icoone dealer. The relationship gives the marketing team practical familiarity with the devices and the education-first questions that patients ask, while keeping the clinical decisions, treatment protocols, and patient-care responsibilities with the provider.

Connect with Arty Perlov on LinkedIn

What Digital Niche Agency does

Digital Niche Agency manages Meta advertising, live appointment setting, deposit collection, confirmations, and campaign reporting for MedSpas. The goal is to make the journey to an attended appointment easier to observe and manage. We build treatment-specific landing pages and advertising creative, then coordinate the booking handoff with the clinic’s calendar and operational rules.

The agency does not replace a MedSpa’s providers or front desk. The clinic retains responsibility for approved claims, clinical suitability, appointment availability, treatment pricing, patient care, and the experience after the person arrives. We work with the practice to ensure that the message, form, call, booking expectations, and reminders describe the same next step.

The pay-per-show model

Our flagship offer bills on an attended-show basis. The standard launch includes a one-time $500 setup and a $1000 activation credit, applied dollar-for-dollar against the first 10 attended-patient fees. After the activation credit is used, the agency fee is $100 for each patient who attends. The clinic funds its advertising directly with Meta from $100 per day. Billing is weekly, and a “show” is a booked patient who physically arrives for the appointment.

Those terms define an agency-fee model; they do not guarantee a patient volume, revenue amount, return on advertising spend, or timeline. Results vary based on the treatment, pricing, offer, market, advertising budget, account readiness, staff follow-up, calendar capacity, seasonality, and other factors. Services are month-to-month with 14 days’ written notice to cancel. Any territory protection is reviewed manually and documented only in the written service agreement.

What we measure

We focus on the appointment journey: inquiries, contact attempts, booked appointments, deposits, reschedules, no-shows, and attended visits. This creates a practical shared conversation with the clinic. Rather than confusing an inquiry with a finished outcome, the team can identify whether an issue is the message, speed of follow-up, booking conditions, reminders, or available appointment capacity.

Digital Niche Agency has served 200+ MedSpas, collected 20,000+ deposits, and reports an 18+-month average client tenure. These are company facts, not forecasts. The case studies on this site describe individual reported outcomes with appropriate disclaimers; they are not typical and should not be interpreted as promises about another practice.

How to work with us

Start with a territory review. We ask about the clinic’s location, treatment focus, marketing readiness, and ability to fund advertising. Our team then reviews current partnerships and practical fit. A public page or submitted form does not reserve a territory. If an arrangement is appropriate, the specific scope, terms, and any market protection are confirmed in writing.

For a general question, call or text 386-559-6969, email info@digitalniche.us, or use the contact page. You can also read the full pay-per-show explanation, compare the model with traditional retainers, and review our documented case-study disclosures.